Curated Armenian Fashion · Yerevan

A gallery of the country's most considered design.

A curated store and lookbook bringing together Armenia's finest designers — clothing, knitwear, leather and jewelry, made by hand and available to shop online.

Shop the collection Meet the designers

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Handmade in Armenia✦Worldwide shipping✦Limited runs✦Independent designers✦Natural fibres✦Yerevan atelier✦

The Collection

Shop by category & designer

A rotating selection of pieces from the designers we carry. Every item ships worldwide from Yerevan.

Designer

$720

$340

$480

$290

$260

$310

$420

$95

$380

$210

$560

$120

Featured Designers

The makers behind the store

We work directly with a small group of Armenian designers and ateliers, carrying their work in limited quantities.

Anna K.

Yerevan · Womenswear & tailoring

Sculptural tailoring built on draped wool and a restrained, architectural line. Each piece is cut and finished by hand in a small Yerevan atelier.

Narek Aghababyan

Gyumri · Menswear

Quiet menswear rooted in workwear silhouettes and natural fibres, reworked through a contemporary, gallery-ready lens.

Lusine Studio

Yerevan · Hand-knitwear

Heirloom knitwear spun from Armenian highland wool and mohair, knitted in limited runs by a collective of women across the country.

Tigran Avetisyan

Yerevan · Leather & accessories

Minimal leather goods and objects — vegetable-tanned, unlined, and made to wear in over a lifetime.

Maison Arpi

Yerevan · Fine jewelry

Cast and hand-finished jewelry drawing on Armenian ornament and pomegranate motifs, rendered in recycled silver and gold.

About the store

A considered space for Armenian design

5concept began as a single room on Abovyan Street with a simple idea: give Armenia's most thoughtful designers a place to be seen, and shown well. We treat the store as a gallery — quiet, uncluttered, with room for each piece to breathe.

Everything we carry is made in small quantities, often by hand, by people we know. We help you find the right piece and the right size, then ship it carefully — whether you're in Yerevan or halfway around the world.

5: Designers carried
2019: Opened in Yerevan
40+: Countries shipped to